Fouerti Brothers Expand Appliances Connection into Furniture
Appliances Connection Elie Fouerti joined his brother, Albert, in a venture to sell high-end cameras in 2011. After the advent of smart phones relegated dedicated cameras into a niche market, his brother had the idea to sell people something they actually need. It hit him that there will always be a market for home appliances like refrigerators or washers and dryers. After intensive research, Albert predicted that the prices for home appliances will continue to trend up the increased revenue streams would be surely follow. Albert, after becoming the chief executive of the company, saw his foresight pay off beyond expectation. Sales for the Brooklyn based Appliances Connection have surpassed $155 million. This rapid growth catapulted the company back to Crain’s “Largest Privately Held Businesses” list. Factors that Contribute to the Fouerti Brothers’ Success There are two factors that contribute to Elie Fouerti and his brother’s success: Customers . It to